Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
If Sunday's ratings showdown had occurred in the swimming pool, AMC’s “Mad Men” would have most likely met its match against E!’s reality program “What Would Ryan Lochte Do?” Instead, we’ll have to let Nielsen make the judges’ ruling on that winner.
Alas, the show’s namesake Olympian had already met his match a couple days earlier—not that he realized it, of course. During an interview with "Good Day Philadelphia," Lochte’s profoundly nonsensical answers proved too much for anchors Mike Jerrick and Sheinelle Jones, who were overcome with laughter and tears, according to The Wrap
. Watch the co-hosts’ priceless reaction:
RELATED: Ryan Lochte’s cringe-worthy interview moments
Journalism hijinks continued in the newsroom of The Ulster Gazette
, where deputy editor Richard Burden used the classic lyrics of Queen’s “Bohemian Rhapsody” when penning an incomparable headline for the U.K. newspaper. (via Romensko.com
RELATED: How to write a funnier headline than this one
An insightful or clever headline may grab a reader’s attention, but their interests will quickly fade if the rest of a story doesn’t hold up. Not to worry. Thought Catalog
offers 33 unusual tips for being a better writer.
Sadly, it doesn’t matter how captivating the writing is if someone can’t read the words. That’s the thrust of a new campaign from DDB Paris that BuzzFeed
contends might be too clever for its own good. The provocative series of illiteracy ads—which were translated into English—feature beautiful images that have nothing to do with the cause they’re promoting. The point? Someone who can’t read the copy would likely misunderstand what the ads are endorsing.
reports on a different campaign that tackles the often-skirted issue of eating disorders within fashion advertising. Created by agency Revolution Brasil, the series of anti-anorexia ads compare rail-thin female models, who one might presume were Photoshopped, to that of a designer’s draft sketch.
ran an equally disturbing feature on a similar topic. The story addresses how some of the biggest modeling agencies in Sweden have attempted to recruit patients from the country’s largest eating disorder treatment clinic.
McDonald’s efforts to recruit budget-conscious diners failed to lift first-quarter sales. Although the company earned a slight profit in Q1, it’s Dollar Menu failed to boost an important measurement for sales. However, in a conference call with analysts, McDonald's executives insisted that offering cheaper prices was necessary in the current climate, according to the Associated Press
Maybe Ben Frost could help McDonald’s sagging sales. Foodiggity
reports that the Australian artist has been using McDonald’s familiar red and yellow french fry containers as canvases on which he’s recreated various pop culture icons.
A devotion for the Golden Arches’ fries continues in Japan, where starting April 24, the company will begin selling fry-holders for cars. (via Gothamist
I suppose that’s one way to keep fries from spilling all over your Prius. As for tidying up your marketing efforts, SteamFeed
proposes three steps to spring cleaning your personal brand. No 1: Google yourself.
RELATED: Why you need to Google yourself—right now
You may decide to spring clean your social channels
, too—or maybe just pull the cord entirely on your various online networks. If so, the steps aren’t so simple. The New York Times
explains why it has become so difficult to delete yourself from digital platforms.
Finding a job can prove equally as difficult, and deleting your social networking accounts might make it all the more strenuous. Just examine Oddee
’s list of the 10 most extraordinary ways people got their jobs and note how many of them involve online media.
RELATED: 10 unconventional ways to find a PR job
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.