Old Navy #Selfiebration turns selfies into balloon portraits
As part of its 20th anniversary, the clothing brand is asking for birthday wishes and pictures, which it will then turn into pixelated art.
Old Navy is celebrating its 20th anniversary in grand selfie fashion.
The brand is setting up what it calls a #Selfiebration machine Wednesday in New York City’s Times Square and again on Saturday in Los Angeles.
Here’s how the machine works: You snap a selfie, tweet it at @OldNavy with your birthday wish, and then watch the balloons on the machine inflate to show your face. Sound confusing? Check it out:
Pittsburgh-based design studio Deeplocal created the machine, which includes 1,000 custom-made balloons.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
