If traditional marketing isn’t doing the job teaching your children about Corporate America, Hasbro may have a solution: Monopoly Empire.
It’s basically the same concept as the original Monopoly, but replace Marvin Gardens and Atlantic Avenue with McDonald’s and Xbox. Coca-Cola and Samsung have the coveted Boardwalk/Park Place spots. Other brands in the game include Consumerist
’s worst company in America
EA, Yahoo, Under Armour, Paramount, Beats Audio, and Spotify.
[RELATED: Hear how top companies adapted to the digital PR industry changes at this August event.]
From the Monopoly Empire website
“Every space on the board is an iconic brand, including Xbox, Coca-Cola, McDonald's and Samsung! Splash your Monopoly cash to build your Empire tower as high as it can go.”
The game is for ages eight and up, which doesn’t sit well with the Campaign for the Commercial-Free Childhood. Consumerist
spoke with CCFC Director Susan Linn, who is also an instructor of Psychiatry at Harvard Medical School. Consumerist
asked Linn whether the game was a contender for the TOADY award for the year’s worst toy:
“The TOADYs are going to be quite competitive this year — 2013 is turning out to be a banner year for awful. Monopoly Empire is certainly a contender. It’s a marketer’s dream — kids as young as eight spending hours staring at, thinking about, and working to acquire YOUR BRAND HERE. That kind of ‘sticky’ advertising is much more powerful than a mere TV commercial.”
That’s much more diplomatic than Complex
, which called the game “proof that the Occupiers lost.”