How print continues to adapt to the digital world
The author provides a variety of examples as to how print is making gains in the digital world, despite the attitude that ink and paper are sliding towards history’s dustbin.
The rise of digital content has led many to consign print to history’s dustbin. The steady growth of e-book adoption, the news media’s shift to the Web, and a number of other signs seems to suggest that we’re on an inexorable march to the day when print is a quaint relic.
But there are also signs that print is undergoing the same kind of adaptation that has kept other media relevant.
For instance, Moo, the printer that altered expectations of the standard size of business cards with its shorter Moo Cards, is preparing to offer printed business cards with Near-Field Communication (NFC) chips embedded. As Kevin Tofel explained in a GigaOm article: “Just tap the card to any phone that has an NFC radio. The card will pass data to the phone and even tell the phone what to do with it.” It can open your LinkedIn (or any other profile), play a video, display driving directions, or take any other action available online.
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