Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
With the holiday season around the corner, I’d like to start giving thanks early. This year, I’m thankful for karma, something The Huffington Post
knows all about as of late. When writing about a typo
on Trader Joe’s Thanksgiving stickers that say, “GOOBLE GOOBLE”—not “Gobble, Gobble”—the online media giant suffered a typo of its own, accidentally writing “work” when it meant “word.” HuffPost
issued a correction, but didn’t mention how thankful it was for its readers’ forgiveness.
If I were Lizzie Magie, on the other hand, I don’t think I’d be so forgiving. The schoolteacher invented a game that was said to inspire Parker Bros.’ Monopoly. However, the company left her out of the story of the birth of the wildly popular game, according to Harper’s Christopher Ketcham
. (via Boing Boing
Fame doesn’t always serve as a “get out of jail free” card—unless your name is Lindsay Lohan, of course. Gwen Stefani and her No Doubt band mates are not as lucky. They faced public criticism (rather than time behind bars) after the group’s latest music video for “Looking Hot,” which featured an Old West theme, as well as Native American-style clothing and rituals, quickly received complaints of racism
. The band has since pulled the video from YouTube and Vevo, and issued an apology on its website
Speaking of native, native ads—those disguised as content—are apparently the buzzword of the moment among digital marketers. But do they work? Adweek asks consumers for their take
Meanwhile, will consumers like retailers’ custom news websites? Business Insider reports
that brands such as Target, GE, and Barneys are among a growing number of companies testing out their own content sites.
Victoria’s Secret, however, is content with supporting relief efforts for Hurricane Sandy. During its annual fashion show in New York, the company lent generators from the event
to the New York Army National Guard’s 69th Infantry Regiment to power a base of operations for the Guardsmen during the storm.
Related: Untouched images of Victoria’s Secret supermodel rereleased
This is while MTV has announced that its “Jersey Shore” cast will team up with nonprofit Architecture for Humanity
for “Restore the Shore
,” a live benefit set to air Nov. 15 to aid in the restoration of Seaside Heights following the superstorm.
It’s nice to see we haven’t forgotten that there are still people in need, even amid the unavoidable hype of Tuesday’s presidential election. And by “unavoidable,” I mean all of this:
runs down the 15 reasons you aren’t going to and/or didn’t vote
• For those who are/did vote, Forbes
has a list of Election Day freebies
predicts how Election Day will break Twitter
tells us that Rock ‘Em Sock ‘Em robots will determine the presidency
• That’s just one of the clever ways brands have newsjacked the election for marketing purposes. HubSpot Blog provides eight more
• If the advertisers behind those brands were the only ones voting for president, Advertising Age reports
that Obama would win in a landslide.
• Four more beers, you say? George Washington University’s independent student newspaper, the GW Hatchet
, published Bar Bro’s 2012 Election Night Drinking Game
. Money well spent, eh, Mom and Dad?
• Not to be outdone, HyperVocal
also created the “official” election drinking game
• Stay informed with Newser
’s hour-by-hour guide
to the evening as you throw back a few.
• And finally, if you haven’t gotten your fix of political ads yet, here are 60 years of campaign spots to watch
, and all in less than five minutes:
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.