It’s tough to really tell how old Santa Claus is. Let’s go with centuries. And in this century, he’s more than a man. He’s more than an icon. He is, in and of himself, a brand.
Any centuries-old brand could use a bit of a refresh. Including Jolly Old Saint Nick.
Enter brand consultancy Quietroom
, makers of the *Santa* Brand Book.
It’s everything you’d ever wish for in a brand book—only this one focuses on—you guessed it—Father Christmas.
There’s a chart tracking customers’ belief in Santa, God and socialism over time. There’s a graph of other figures occupying Santa’s “space,” including Hagrid from the “Harry Potter” books and actor Brian Blessed. There’s also a voice and tone portion for approved vocabulary to be used in Santa’s communication to prospective gift receivers.
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The cover states, “Santa is a concept, not an idea. It’s an emotion, not a feeling. It’s both yesterday and today. And it’s tomorrow as well.”
A blank page is inserted “for your imagination.”
As an advertisement for an agency, it’s truly brilliant.
See for yourself here