Calling your critics “little punks,” “nothing,” and a whole lot of curse words is certainly one way to deal with some unfavorable online comments and reviews.
That’s the tack the owners of Amy’s Baking Company Bakery Boutique & Bistro, Samy and Amy Bouzaglo, took this week after a less-than-favorable appearance on Fox’s “Kitchen Nightmares” led to some rude comments on the eatery’s Facebook page
. [Note: The language in the comments is Not Safe For Work; it might not even be safe for an army barracks.]
On the show, Chef Gordon Ramsay decided the Scottsdale, Ariz., eatery and its owners were beyond help.
Initially, the couple posted a thank-you to customers
the day after the show aired. The tone turned around pretty quickly, however.
The next post
, written in all-caps, says: “I am not stupid all of you are. You just do not know good food. It is not uncommon to resell things Walmart does not make their electronics or toys so lay off!!!!”
By Monday evening, that post had made its way to Reddit
, and the couple went nuclear on Redditors and on those people who left unfavorable reviews on Yelp
—which would appear to be most reviewers.
“To all of the Yelpers and Reddits: Bring it on,” one of the posts written Monday states. It continues: “You are weaker than my wife and weaker than me. Come to my business. Say it to my face, man to man. My wife is a jewel in the desert. You are just trash. Reddits and Yelpers just working together to bring us down. Pathetic.”
Posts that follow forbid Redditors from “spreading hate on that site,” threaten legal action, stress that God is on the Bouzaglos’ side and, most strangely, promise that “we will be parents to a human kid, one day to[o].” Of course, that assertion was met with nearly 1,200 comments, most of which are jokes about parenting and Child Protective Services.
One commenter simply answered another post with the quip, “Please don’t breed.”
The back-and-forth ended Monday night, but the posts remain, and as this very public, very colorful fight between the Bouzaglos and a huge swath of the Internet gains even more attention, it’s possible it could reignite.
If nothing else, the brouhaha has brought the restaurant a ton of attention. By the middle of Tuesday afternoon, Amy’s Baking Company had about 15,600 Facebook “likes.” Maybe that’s just the cost of admission. Bring your own popcorn.
Tuesday evening, the angry posts from Amy's Bakery to Facebook disappeared. What took their place was this message:
"Obviously our Facebook, Yelp, Twitter and website have been hacked. We are working with the local authorities as well as the FBI computer crimes unit to ensure this does not happen again. We did not post those horrible things. Thank You Amy & Samy"
Those pesky hackers strike again.
Matt Wilson is a staff writer for Ragan.com.