Hideous query email sparks 6 tips for PR job-seekers
A college student inquired about a public relations job by sending an email that ended with, ‘Sent from my iPhone.’ Yikes. Here, the author explains how it should be done.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Given the tight job market and need for skilled workers in our field, this applicant sets the bar for how not to conduct a job search and sell yourself.
Here’s the letter, with some details excised to protect the applicant. All misspellings and missing words are preserved:
I am a student from XXX State University I plan on graduating this spring and was very interested in applying at your firm. My major is public but I have had experience in advertisement, campaign management, and social media. I will of course sent you a portfolio and resume upon my graduation I just find it appropriate to contact you early. I extremely respect your business and I feel I have the ability to add to your already sterling reputation.
Thank You
XXX XXX
Sent from my iPhone
OK, now let’s look at the letter a little closer. It prompts real-world tips on what job applicants should do.
It’s clear from the first line that the applicant didn’t target our firm. It’s a form letter that was likely sent hundreds of times. He made no attempt to personalize the letter.
Tip: Form letters never work. Targeted pitches do.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)