In the true spirit of Halloween, we have tricks and treats in store for you this week.

Here we go.

1. Get yourself some “Facebook” chat for Twitter with bonfire.im. There have been a few attempts at bringing real-time private chatting to Twitter, so it’ll be interesting to see if this one takes off. It works by notifying you when your Twitter contacts are online so you can have a one-to-one private chat (just like you might with Skype). This will come in handy when you want to have an in-depth chat with someone you may not know well without having to take them to another platform.

2. Advanced Google Analytics delivered in a simple way thanks to SkyGlue.com. Want to make Google Analytics more useful? Head over to SkyGlue.com and register for a free beta invitation. You’ll be in line to get access to a service that will give you additional insight capabilities, including individual visitor tracking and specific page-content interaction.

3. Add some extra power to your Twitter hashtag tracking with Nurph.com. This looks like a handy solution if you moderate a Twitter chat or simply want to bring more order to group chats on Twitter. It will also archive hashtag-powered conversations and give you a dedicated channel. Go play!

4. Get some tasty feedback on your website with BagelHint.com. What a clever idea! Simply upload a screenshot of your website using BagelHint.com and the users of your website can provide you with feedback about what they like and don’t like.

5. Make your own Web icons with OnlineIconMaker.com. This looks like a potentially time saving and useful site (especially if you have an “ad hoc” need to create icons for websites). Just pick your shape and type in your text and two minutes later you’ll have your icon. Hurrah.

On the Paratus Communications blog, PR Daily Europe contributing editor Adam Vincenzini rounds up five of the most-talked-about social media platforms each week. The feature is called Platform Five. Adam has agreed to simulcast it on PR Daily. If you’d like to check out the previous editions, they’re all here for you to browse through.