Ragu’s social media faux pas offers lessons for brands

Ed.’s note: In case you hadn’t heard, Ragu experienced a social media crisis last week when it published this video featuring three mommy bloggers talking about what happens when dads cook. To promote the video, Ragu tweeted a link to the video at various dad bloggers. They weren’t amused. For instance, C.C. Chapman, a dad and marketing blogger, tweeted: “Hey @ragusauce your campaign SUCKS making fun of dads. Never buying your crap sauce again.” It’s safe to assume Ragu didn’t anticipate this reaction.

I’ve been thinking a lot about Ragu and the “crisis” it created by tweeting a video to social dads in a very offensive and spam-like way.