New York has a rich history of collective fascination over escaped animals that run rampant through the streets. The tradition, which perhaps began with King Kong, has spawned recent real-life incarnations including the Bronx Zoo cobra, the Central Park Zoo’s escaped peacock, a bovine who bolted from a slaughterhouse and an elusive, albeit ill-fated, coyote.

Now, New Yorkers are captivated by Jack the Cat.

The unfortunate feline went missing in JFK airport last month, and American Airlines has been working hard to make the situation right ever since.

The cat’s owner, Karen Pascoe, moved to San Jose to take a job. In the process, American Airlines employees lost Jack. In the aftermath, impassioned animal lovers besieged the company’s Facebook page, urging it to do more to locate the cat.

American Airlines has set up a separate Facebook page to give updates to those concerned with Jack’s status. The page details the copious steps American is taking to locate Jack.

“If we are able to find Jack and reunite him with Ms. Pascoe,” the company says, “this community will be the second to know after Ms. Pascoe. We hope as much as you do that Jack is discovered safe and sound so we can get him home.”

The response to American’s (albeit belated) Facebook effort has so far been positive, with commenters giving the airline credit for its effort and its communication.

One Facebook commenter writes:

“American Airlines - thank you for replying to us (l see several of them just today). It means the world to know that you are listening. We may be a pushy bunch - but that comes from passion.”

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