YouTube unveils new layout for brand channels
Three things companies need to know about their YouTube channels.
Here are a couple of tips for handling the new changes and optimizing the new options available:
1. Welcome video
The new YouTube One Channel enables businesses to upload a welcome video geared towards viewers who don’t subscribe to the page. When making the welcome video, keep in mind that viewers don’t enjoy advertisements and tend to engage more with videos that have a personal element. Also, try to keep the videos short, between roughly 30 seconds and a minute, although if your content is compelling enough, you can certainly exceed that limit.
Here are some welcome video ideas in action from several large brands.
Impromptu or “man-on-the-street” interviews. For example, Intel’s “Mobile World Congress 2013: Out and About”:
What the company means to employees. For example: “GE Employees: What We Do at GE”:
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