Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

When you’re younger, your life ambitions practically change daily. For instance, if I wanted to be a fireman on Monday, by Tuesday, I’d already moved on to rodeo clown. Three career goals, however, have proved unwavering for me in recent years: co-anchor on NBC’s alcohol-sodden fourth-hour of “Today,” singer of those iconic “la-las” played in each episode of “Gilmore Girls,” and perhaps most persistently, anything in which Morgan Freeman narrates my every waking moment.

While I’ve accepted that the first two options will likely never happen, thanks to CollegeHumor, the third goal is finally within reach. Among eight punctuation marks the website contends our language desperately need, the most sensible is its recommendation of the so-called “Morgan Freemark,” which “reminds readers that they can read words in any voice they want, so maybe they should read these words in Morgan Freeman’s voice.” You can download it, as well as the rest of the punctuation marks, here.

RELATED: A punctuation mark for when you’re mildly enthused

Grammar aside, when it comes to writing, Thought Catalog maintains that there are at least 16 forms of nonfiction. Find out what they are, as well as tips for how to master each of them.

IKEA is a master of communications—even though it might not know it. As readers at Cracked.com demonstrate, the Swedish retailer’s simple, yet sometimes ridiculous instruction diagrams couple as guides for explaining routine social situations.

We’ll soon learn if the same can be said of IKEA’s crisis communications. So far, so good. As The New York Times reports, after discovering that its signature meatballs contained traces of horsemeat, the furniture company quickly withdrew the product from sale in 14 European countries.

RELATED: Wary public digest scandals of horsemeat, seafood mislabeling

Meanwhile, the sale of a “controversial” LEGO line geared towards young girls may have been a rebranding triumph as the toymaker attempts to cross marketing’s gender divide. According to PRNewser, the company reported that in its first year, LEGO Friends was the brand’s fourth-bestselling line, helping LEGO increase revenues by 25 percent and record its best financial returns in its 81-year history.

RELATED: Bic’s pen for women hit with firestorm of snark

Already a friend of the female consumer, fashion label DKNY might have made an enemy of Brandon Stanton. Reports The Daily Beast, the brand used a number of the popular street photographer’s images in a Bangkok window-display without his permission. The retailer apologized Monday on its Facebook page.

I’d think an apology is in order after three high school hockey fans presumably wore Ku Klux Klan-inspired white hoods to a North Dakota state semifinal game. The Los Angeles Times has the details, including a photo of the incident.

There’s no telling how many photos the Library of Congress has collected since launching its Twitter archive in 2010. But just what is it doing with all of our tweets? According to Time’s Victor Luckerson, the Library has mostly figured out how to organize the data, but it’s still sorting out search speeds and usability.

Speaking of search, Inc. provides three tips for perfecting the relationship between PR and SEO.

RELATED: SEO for PR: Boost exposure to your owned media through search tactics

The relationship between content publishing and advertising is far from perfect. Commonly known as native advertising, Adweek reports that the subject matter fueled a fiery debate between blogger Andrew Sullivan and BuzzFeed editor Ben Smith during Social Media Week 2013 in New York last week. Argues Sullivan:

"If journalism is not understood to be separate from advertising, then it has lost something incredibly important in a democratic society."

RELATED: How native advertising will affect public relations

Not to undermine the gravity of native advertising to industry professionals, but when we consider that there are people in this world without sufficient water, it really puts our own trepidations into perspective. In fact, imagine how much good could be accomplished if we all took after Mayo DraftFCB Peru’s example, which recently built a billboard in Lima that doubles as a potable water generator. Watch below, and then read more about the effort at Co.Exist.



Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.