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Study identifies the most-influential tech journalists and publications

By Michael Sebastian | Posted: June 8, 2011
Pitching your client or company’s new gadget to a tech-centric media outlet?

Sure would be nice to catch the eye or the ear of an influential journalist, wouldn’t it? The kingmakers in the industry—those writers and editors who can move millions of units with a single tweet or blog post.

Of course, the challenge is not only in writing a killer pitch, but also in identifying those influencers. PRSourceCode, a company that provides services for tech PR pros, is trying to take care of that for you.

On Tuesday, it published its second-annual “2011 Top Tech Publications” study, in which it surveyed 146 tech PR professionals about the most influential media outlets and journalists.

Here are some of the results:

Top tech business publications (tech):

1. The Wall Street Journal
2. The New York Times
3. Financial Times
4. Forbes
5. Bloomberg Businessweek

Top tech trade publications (print):

1. InformationWeek
2. Network World
3. CIO
4. Wired
5. EE Times

Top online-only publications:

1. CNET
2. IDG News Service
3. PC Magazine
4. TechTarget
5. InfoWorld


Top standalone blogs:

1. TechCrunch
2. GigaOM
3. Mashable
4. Gizmodo
5. Engadget

Top tech blogs associated with publications:

1. Bits (The New York Times)
2. All Things Digital (The Wall Street Journal)
3. InformationWeek’s Security Weblog
4. Pogue’s Posts (The New York Times)
5. Digits (The Wall Street Journal)

Most-influential tech journalists:

1. David Pogue, The New York Times
2. Don Clark, The Wall Street Journal
3. Walt Mossberg, The Wall Street Journal
4. Ben Worthen, CIO Magazine and The Wall Street Journal
5. Om Malik, GigaOM

Most-influential tweeters:

1. David Pogue, The New York Times
2. Pete Cashmore, Mashable
3. Don Clark, The Wall Street Journal
4. Stacey Higginbothem, GigaOM
5. Walt Mossberg, The Wall Street Journal