3 ways to get past the ‘spray and pray’ social media approach

Here are three ways to beat the content glut and achieve real results every time you post:

1. Re-imagine existing content on Slideshare. Repurposing corporate assets is an extremely easy and affordable way to create content to share on social media.

“The quickest way to do this is to repurpose an existing white paper into a more visual, sharable asset on Slideshare,” says Peter Barros, digital content strategist at IBM. “This adds new life to existing content that might otherwise go unseen.”

He recommends repurposing white paper content in a magazine-spread format with ample room for data visualization to provide greater readability and comprehension.

His team did precisely that when it transformed an IBM white paper into a Slideshare titled “How to Outgrow Your Competition in the Cloud.” It quickly earned over 21,000 views on Sildeshare and over 1,000 shares on Facebook.