Survey: Only 11 percent of people think PR is a ‘valuable job’
A survey by Adobe and Edelman Berland reveals what the public really thinks about the PR and marketing function. Let’s hope your CEO doesn’t share their opinion.
The survey by Adobe and Edelman Berland found that teachers, scientists, bankers, and politicians are the most valuable jobs. The least valuable are marketing/advertising, actor, and dancer.
But the news gets even worse for those in the public relations industry. According to a report in Advertising Age:
“There was only one profession that ranked lower in the survey, and even that one is just a part of the marketing ecosystem: PR professionals. Only 11 percent said PR is a valuable job.
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