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10 quick and useful #PR tips from Twitter

By Michael Sebastian | Posted: March 17, 2011
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Don’t have time for a 2,000-word treatise on social media strategy?

We understand. So, how about 10 tweet-size tips instead?

Lizz Harmon, CEO of HarmonTampa Public Relations in Tampa, Fla., regularly tweets useful #PR tips to her followers. Here are 10 of them:

#PR Tip: People do business with people they like. Don't act like a robot, and don't use bots in #SocialMedia. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon



#PR Tip: Plan your story to hit on holiday weekend. Even though we close, news operations run 24/7 & they need stories. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon



#PR Tip: Building relationships helps build more relationships. It also increases the perception of value and builds loyalty. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon



#PR Tip: Do it NOW. News is 24/7. The news cycle is more compressed than ever. Get your news out NOW. Don't wait. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon



#PR Tip: Tell, don't sell. Pitch like you're telling a story to some friends over a glass of wine. Be conversational. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon



#PR Tip: Use services such as PRlog.org (http://www.prlog.org/submit-free-press-release.html) to submit your releases for free. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon



#PR Tip: Blending #PR & #SM is about understanding markets, assessing the needs of people, where they are & how to reach them. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon



#PR Tip: Most journalists prefer pitches via email so they can read when it's convenient for THEM. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon



#PR Tip: Use free tool such as Buzzom or goTwitr to find new connections based on keyword or location. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon



#PR Tip: Use your press release headlines to pique curiosity, solve a perceived problem or make an emotional appeal. #HTPRless than a minute ago via HootSuiteLizz Harmon
LizzHarmon

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