Facebook tests news alert app

Publishers will be able to send their fans ‘Twitter-like’ notifications through the app, according to reports.

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Facebook is in the early testing phase for a separate news-focused app, according to multiple reports.

The app has been labeled “Twitter-like,” and will reportedly allow publishers to push news notifications directly to users. The app will be part of the company’s Facebook for Business initiative.

Business Insider first reported on the app. The site also included a screengrab of what the app may look like. After downloading it, BI says, “Users will then choose partnering publications they want to follow on the app and topics (or ‘stations’ and ‘substations’) they want to receive breaking news alerts about. Facebook has apparently selected only a few companies to launch with.”

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