How bad marketing doomed Boston’s Olympics bid
Organizers eventually got around to the right message of pushing the Olympics as a way to fix infrastructure problems, but by then, it was too little, too late.
Even so, I believe the problems with the Boston 2024 began long before No Boston Olympics started its campaign, it began with how the team trying to bring the games to the city positioned it to the people of Boston.
In truth, this whole project was just a marketing campaign. With nothing built and no money changing hands in construction and development, this was about marketing an idea. They did it poorly.
Boston is notorious for its traffic, and the news has been filled with stories about crumbling infrastructure. This winter, we watched as snow piled into mountains, some of which didn’t melt until July. The snow not only brought out potholes and road problems, but it shut down the commuter rail and caused delays that outlasted just about everyone’s patience.
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