How to pitch the modern journalist
Journalists have to think more and more about video and shareability when they write stories. Here’s how you can help them with those things.
A recent report from the folks at Edelman got me thinking about how PR pros approach and work with the press.
As our world has changed the last number of years, so has the media world, but how often do you think about how those changes shaking up their world affects the way you pitch these modern journalists?
Let’s take a look at a few key stats from the Edelamn/Muck Rack study and talk about what they mean for the PR side of the coin:
Stat: More than 75 percent of journalists say they feel more pressure now to think about their story’s potential to get shared on social platforms.
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