We started working with new clients in the past few months, and early reports indicate that all systems are go and we’re off and running positively.
These reports also indicate that our smart and savvy public relations and social media teams execute in a way that is a welcome change from the processes, behaviors, and lack of results from prior agencies. It’s important to show a new client that you are ready to roll, and here are a few ways for a PR agency or team to get started on the right foot:
, embrace the new client/business/category with gusto, and show the client that you are sincerely interested. You should pay close attention to the client’s business objectives first and foremost, but also the new client’s pet concerns. They may covet a specific blog over a pack of others, and one key message over the organization’s larger story. In any case, it’s crucial to take tactical steps to let the client know you are paying close attention as you ramp up and get started.
, be responsive. Client service continues to be hugely important in our business. It’s essential to a successful working relationship, and equally important at the start of a project or an ongoing program. Be smart and strategic, but respond with enthusiasm so the new clients realize that you see them as a priority.
[RELATED: Find out about our November event that has instruction for your entire communications team.]
, be certain you are thoroughly prepared for all of your meetings/calls/etc. Give the new client confidence by being on your game. Have a game plan for the start of the program—in a logical order so the new client knows what to expect.
, work hard to land the big hit or specific result early in the working relationship. Pinpoint what that result is, and do what you can to make it happen. Once a new client sees firsthand that you can quickly generate results that make an impact, you’ve strengthened a new relationship and provided a powerful shot of optimism about the team’s abilities.
, start the ball of enthusiasm rolling. I’ve seen it happen so many times in my career that partnering with an agency was the catalyst for positive things happening on both sides of the relationship. The communications and product teams were active, engaged, and enthusiastic about partnering with the PR and social media team, and all parties worked together for joint success. Be positive in your approach and embrace the new client, category, and task at hand, as the positive vibes will go a long way.
What do you do to see that a relationship with a new client starts well? Let us know.
Scott Signore is the principal and CEO of Matter Communications. A version of this story first appeared on the agency's PR Whiteboard blog.