Half of the companies that advertised during Super Bowl XLVIII displayed a hashtag for Twitter users, according to an infographic from Sysomos, a social media firm.

Sysomos counted the number of times each of those hashtags was shared on Twitter. The big winner was #doritos, followed by #calvinklein, and Go Daddy’s #thekiss—which was the most disgusting Super Bowl spot this year.

Here’s the full breakdown: