Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
It’s one thing when our presidential candidates start slinging political mud during a campaign or, fingers crossed, at Wednesday night’s debate. That we’ve come to expect. But Obama supporters are out to prove they fight a little dirtier, just in more of a traditional sense. In a new anti-Romney spot from the American Federation of State, County, and Municipal Employees
(AFSCME), the former Massachusetts governor’s own garbage man, Richard Hayes, takes out more than just the trash at Romney’s multi-million-dollar home. “We’re kind of like the invisible people,” says Hayes. “He doesn’t realize that the service we provide.”
[Related: 8 memorable moments from presidential debates]
While the Obama campaign owes a debt of gratitude to Mr. Hayes, I am thankful for the Slacktory.com
video editor who meticulously collected and spliced together every on-screen drink from “Mad Men” in less than five minutes
. Time well wasted.
As much time as we waste on our phones, it’s nice to know how to correct some of their more common glitches. Lucky for you iPhone 5 users, The Atlantic Wire identified a few fixes
for your new toy.
Nothing was broken, so Arby’s must have sensed it was time for a change. The fast food chain revealed a sleeker and more modern logo
to run in conjunction with its 50th birthday. The company also plans to renovate its restaurants, as well as its menu options.
Wonder if Arby’s invited any friends to its birthday party? As Social Media Today
tells us, brands should make friends with other brands
on social media.
[Related: ‘NOT COOL, COOKIE’: AMC Theatres explains its now famous tweet]
One brand currently carrying its own weight—on top of that of your infant’s—and making a lot of friends with parents is BabyBjörn. New York magazine examines
the strategy behind the Swedish sling maker’s brilliant product placement. (via PRNewswer
No BabyBjörns, but product placement does play a huge part in Target’s newest branded content push. According to Creativity
, the retailer has debuted the first of a three-part romantic comedy Web series called “Falling For You.”
Starring Kristen Bell, Zach Abel, and Nia Long, the plotline centers around two Target team members competing to create the store’s next fall marketing campaign event.
[Related: Job of the Day: Public relations manager at Target]
Target is also among a growing number of retailers to have found a way for the shopper to profit. Or is it the seller? Turns out, it’s both. Thanks to social shopping sites, programs are now being introduced that are paying users for sending clicks to hundreds of retailers
, including Target and Gap.
Meanwhile, Advertising Age
wants to help startups “hack” their way into a pitching session with The Food Network. The publication is hosting a contest in which one winner will walk away with $25,000 and a partnership with the media company. Learn more here
It seems there’s always more to learn about Ann Curry’s role on “Today.” In the latest development, RadarOnline.com
reports that the former co-anchor will be featured on a more routine basis
going forward, a big step for NBC and the show after the network callously sacked her as a host.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.