To be buzzed about is every brand’s desire in the digital age. To have people “liking” your brand on Facebook, tweeting about you, pinning your content, and sharing your product on Instagram is the new measure of marketing success.

So we can crown sandwich giant Subway as king of the buzz, according to the BrandIndex 2012 U.S. rankings. Granted, it’s a mid-year review, but Subway has held the title of “top Buzz generating brand” for the past three years.

BrandIndex asks its survey respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Based on this, here are the top 10 brands across all categories.

1. Subway
2. Cheerios
3. Amazon.com
4. History Channel
5. Ford
6. Discovery Channel
7. Lowe’s
8. Olive Garden
9. YouTube
10. Google

To see how brands shaped up according to industries, segment, and country click here.

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