Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Looks like Mitt Romney supporters aren’t nearly as smitten with Wawa
’s hoagies as the GOP presidential nominee. According to a new study from market-insight firm Buyology
, which sought to correlate Americans’ brand preferences with their political leanings, Republicans prefer Subway and its $5 footlongs, while Democrats maintain a fondness for Wendy’s. Other notable differences from the study: Blue voters prefer Starbucks coffee, playing on their Wii, and watching football; red voters enjoy Dunkin’ Donuts, Xbox, and baseball. However, both parties take a shining to Apple, Google, Visa, and Coca-Cola. Finally, some common ground.
As for anyone prone to kosher brands, there’s one you might want to strike from your list. A lawsuit filed against parent company ConAgra
claims that hot dogs and other products under the Hebrew National name fail to meet the standards required to label its foods as kosher.
A lawsuit filed against Warner Bros. by Louis Vuitton over trademark infringement has been thrown out of the courts after a judge ruled
that use of a counterfeit bag in the film “Hangover 2,” and in conjunction with a joke made by one of the movie’s characters, was an artistic expression protected under the First Amendment.
Speaking of our Constitution, it’s your right to avoid the wine-infused ridiculousness that is the fourth hour of “Today.” But just for old times’ sake, consider tuning in Wednesday when Regis Philbin joins Gifford—his former “Live” cohort—for the first time in 12 years
. Let’s hope she’s stayed in better touch with Regis than she had with Martin Short
Also returning to the talk-show circuit is Arsenio Hall, who has once again partnered with CBS Television Distribution for a late-night broadcast starting fall 2013. Says Hall
: “"It's an amazing feeling to be going home
to my old friends and colleagues and firing up our 'Night Thing.’"
Fall 2013 is still a long ways off. For those interested in current trends in popular culture, look no further than Advertising Age
’s “Pop Thermometer
” of summer 2012.
After disappointing trends in 2011, U.S. ad spending has rebounded
in the first quarter of 2012, up 2.6 percent when compared to where it was last year.
Meanwhile, an analyst has predicted that depending on consumer spending this fall, and the iPhone 5’s highly anticipated release, sales of the smartphone could make Apple the most profitable publicly traded company
Even more anticipated than the newest iPhone this fall: Election Day. Until Nov. 6, you can bet that the Obama and Romney camps will hang on each other’s every last word in hopes of spinning their opponent’s quotes
. And with gaffes like any of these
, it should be an interesting (and exhausting) race.
When it comes to a foot race, however, it’s often the shoe that matters. Perhaps this first-of-its-kind college-accredited course in “Sneakerology
” will enlighten you on the wider history of shoe options, because as we now know, your choice of footwear says something about your personality