How to create great content in 15 minutes

Let’s face it: Creating content can be complicated, time-consuming and expensive.

I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to the idea of micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos, or spend all day on Facebook.

Let’s examine ways to use micro-content for your social media strategy, assuming you only have 15 minutes a day to devote to it. I’m up for a challenge!

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience. Take time to come up with a set of keywords that represent your business and your customers’ needs. You’ll need to weave these keywords into your micro-content initiative.

Once you have a firm idea of “your story,” use some of these content marketing options that take just 15 minutes a day:

1. Slideshare

Even the most content-starved companies have PowerPoint slides. Upload your best public presentations to Slideshare for a quick and effective way to populate the social Web with meaningful content.