10 predictions from PR measurement guru Katie Paine

Here’s what your life in PR and social media measurement will be like this year.

#1. You will adapt or you will die, part one.

Flexibility will win out over price of measurement vendors. The ability to adapt to changing influencer lists, media lists, etc., will become a primary differentiator for which companies win contracts.

#2. You will adapt or you will die, part two.

To get a job in PR you will need to have studied statistics, and to have experience in both analytics and social media. Dozens of experienced PR pros will be passed over for new graduates with these skills. Dinosaurs will be dropping like it’s the Cretaceous all over again.

#3. You will go mobile.

Measuring mobile will be required, and every measurement platform will need to run on an iPad.

#4. You will be bought or sold.

There will be more measurement market consolidation. Likely takeover candidates include Carma, Traackr and CustomScoop.

#5. You will face new measurement competition.

More big companies will try to muscle in on the measurement marketplace. Keep your eye on Oracle.