Results for Articles:
In every one of our awards programs, video has been the most popular category year after year. Last year, video had resounding success as its own program. It is back this year and ready for your very best.
11/13/2014 2:46:51 PM
See what makes the brand journalism sites of Southwest Airlines, Sophos and HSBC so successful, and how you can follow their lead.
8/5/2013 1:51:24 PM
Just because you built a fantastic brand journalism site doesn't mean people will visit it. Here are some ways to promote it and build a regular readership.
7/30/2013 1:46:59 PM
Should your brand journalism site live on your corporate site, or be a separate news site? Here are the benefits of and the strategy behind both locations.
7/25/2013 1:53:50 PM
Brand journalism only works if you tell compelling stories. To find such stories, you and your team need finely tuned reporting skills.
7/22/2013 1:52:12 PM
To succeed in brand journalism, your communication staff must take on a newsroom mentality. Here's how to get them to stop thinking like PR pros and start writing like reporters.
7/12/2013 1:53:22 PM
You and your team may be ready to launch a brand journalism site, but you won't get anywhere if your execs aren't on board. Here's how to get them on your side.
7/9/2013 1:46:00 PM
Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages.
6/21/2013 1:48:32 PM
Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.
6/11/2013 1:48:25 PM
Actually, make that ‘shareable.’
5/13/2013 1:57:34 PM
Weber Shandwick’s chief reputation strategist, Leslie Gaines-Ross, offers some insight into the emergence of CEOs on social media.
4/19/2013 1:56:41 PM
Establishing yourself as a PR professional takes work. This advice might make it easier.
4/12/2013 1:57:51 PM
Huffington Post Live community manager Tim McDonald gives PR Daily the scoop on the essential skills for this burgeoning career.
4/4/2013 1:52:14 PM
A vice president at Waggener Edstrom explains a common scourge in the world of PR and social media.
3/26/2013 1:54:26 PM
And she talked about what it’s like to work in the hospitality PR space.
3/13/2013 1:57:33 PM