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It’s not just about what you say, though that’s certainly important. It’s about what you do, too.

Added as both a noun and a verb, the Oxford English Dictionary breaks at least one of its own rules in approving its newest term.

As the state works to contain the worst forest fires in its history, officials are turning to Twitter and other online channels to handle its crisis communications.

Whether it’s in real life or merely online, no one likes being lost. However, these few companies seem to be making the best out of it for its consumers.

The site is the go-to resource for tons of people looking up information about anything at all—including you. Make sure the information about your brand is accurate.

In the first of a new series on PR Daily , we’re advising you on the dos and don’ts for using the popular microblog—although it’ll take more than 140 characters to do it.

Get a 360-degree social media education with this Sept. 20 boot camp.

From advice for young professionals to the disappearing act of marketing agencies, these are the top stories that caught PR Daily readers' interests this week.

After a writer at the network suggested draping a flag over a table for a Fourth of July cookout, conservative websites and Facebook commenters went ballistic.

In seeking advice on how marketers and PR professionals unplug while taking time off, we learn the simple yet harsh new truth facing industry practitioners: They don’t.

Natural writing talent helps, of course, but here is accessible advice to make the most of every post, regardless of your skill level.

You know them: They rant, post trivial updates, or just plain creep you out. It's OK to avoid them. Step away from the keyboard.

Get valuable and immediately-useful social media practices at this October summit.

It’s called ‘social’ media for a reason, of course, but relationships with the platforms themselves often go deeper than we’d like to admit. As the song goes (sort of), the first tweet is the deepest.

A profane video that a customer shot in a Dunkin’ Donuts store is making the rounds online today. Most of the criticism of the video focuses on the customer, but it may not be attention the brand wants. UPDATE: Dunkin' Donuts is honoring the employee berated in the video.