Results for Articles:
Bloggers want to be respected, and they want to feel like they’re valued. Behaving like they’re nothing more than a conduit for your messages is a sure way to make them mad.
4/17/2014 4:00:34 PM
When should you hyphenate? Opinions vary, but here are some general rules from the AMA Manual of Style for when to use the mark and when to leave a word alone.
4/17/2014 1:53:32 PM
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
More and more, public relations professionals are serving in roles similar to those of journalists, with more content reaching the public directly. Transparency is increasingly important.
4/16/2014 1:45:44 PM
As summer internship season edges nearer, Mickey Nall, Ogilvy Atlanta’s managing director, offers some invaluable advice on résumés, interviews, and attitude.
4/15/2014 1:45:27 PM
When you’re not really experiencing something firsthand, and sometimes even when you are, it’s easy to develop perceptions that don’t reflect reality.
4/11/2014 1:53:34 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM
Grabbing a consumer’s attention starts with the packaging, and digital missives are no exception. Look at these unorthodox yet compelling approaches for inspiration.
4/10/2014 1:48:28 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
Marketers can be vain. They can be bullies. They also may just be obsessed with what other people think. It’s time to grow up.
4/7/2014 1:51:11 PM
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.
4/4/2014 1:52:48 PM
With a big, down-to-the-wire publicity push, the federal health care program met its goal of 7 million enrollees by March 31. Here’s how.
4/3/2014 1:52:02 PM
Lady Violet Grantham, or at least the people who write her lines, will occasionally offer wisdom that can indirectly be applied to the world of communications.
4/2/2014 1:53:40 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
In a world where the summer movie season is about to kick into full gear, PR pros can take a page out of Hollywood’s promotional playbook.
3/31/2014 1:51:59 PM