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PR professionals and SEO specialists have a lot in common, and the two fields are growing even closer together. Both groups can learn something from one another.
8/26/2014 4:00:23 PM
Looking for some guidance to help your next email blast to reporters get some needed attention? These blogs, communities, and guides can help.
8/26/2014 1:54:12 PM
Spending weekends in front of a computer trading virtual players and competing with friends could actually teach you something about work. Who knew?
8/26/2014 1:45:36 PM
It's common for PR professionals to run into writer's block ever now and again. Try these ways to lift the burden.
8/22/2014 1:53:33 PM
If one person has a complaint about your business or a client's, is it a crisis or are your feelings just hurt? The answer to that question should dictate your response.
8/22/2014 1:46:28 PM
No matter what type of writing you're doing, these tips can help liven up limp copy.
8/21/2014 1:46:56 PM
Is a blogger with whom you work saying things he or she shouldn't about your organization? Try these methods of calming the situation.
8/20/2014 1:45:06 PM
Blogging may not get the attention it once did, but it remains an invaluable tool for PR professionals looking to raise their profile.
8/18/2014 1:51:43 PM
Is your relationship with an agency or a client headed for a disaster? These questions can help you take the pulse.
8/15/2014 1:53:53 PM
A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
8/15/2014 1:45:16 PM
For many professionals, acronyms and initialisms are simply an unwelcome fact of life, but they can at least ensure they're being used properly with these guidelines.
8/14/2014 1:47:18 PM
The waning days of summer can seem slow, but they don't have to be. All it takes is a little effort and a keen eye for media opportunities.
8/13/2014 1:47:14 PM
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
8/11/2014 1:51:01 PM
Bloggers and reporters are flooded with pitches every day, but pitches with certain elements always rise to the top.
8/8/2014 1:53:47 PM
Though his biggest accomplishments in PR happened decades ago, the 'father of PR' can still teach professionals a lot about how to turn eyeballs.
8/8/2014 1:45:10 PM