Results for Articles:
People can tell when a campaign or communications program is a by-the-numbers affair. Make sure yours isn't.
10/2/2014 4:00:35 PM
Wondering why your competitors get coverage that you often don't? A little research can go a long way.
10/2/2014 1:52:39 PM
If you want to be viewed as 'eloquacious' rather than 'bellignorant,' you may want to try out these portmanteaus.
10/1/2014 1:52:03 PM
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
9/30/2014 1:52:39 PM
Panama City Beach has an entire channel of nothing but unpolished ads for local businesses. They have a charm that's undeniable.
9/29/2014 1:51:21 PM
Companies that do good for their communities earn a lot more than just good feelings for their executives.
9/26/2014 1:53:53 PM
The NFL's mistakes in handling the Ray Rice crisis can be educational for leaders of all stripes.
9/26/2014 1:45:29 PM
Shoe brand Toms embraced social media imagery and won big. Marketers can do the same as they show rather than tell.
9/24/2014 1:52:17 PM
A few simple steps can change your pitch from one that gets ignored into one that is adored.
9/23/2014 1:52:18 PM
Interviews can be stressful, but these steps can help even the most inexperienced speaker look like a caped crusader.
9/22/2014 1:51:21 PM
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
9/19/2014 1:52:43 PM
If a client isn't responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.
9/18/2014 1:52:06 PM
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here's what she found.
9/17/2014 1:52:06 PM
Growing trends in the PR industry aren't hard to recognize, but acting on them will be the key to success.
9/16/2014 1:52:00 PM
These five visual marketing tools (plus a bonus tool) can help even the worst artists mask their lack of design talent.
9/15/2014 1:53:53 PM