Results for Articles:
Think a goal is the same thing as an objective? Believe "tactic" is synonymous with "strategy"? They're all different, and all important.
7/23/2014 11:00:54 AM
It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
7/22/2014 1:56:29 PM
Bank of America, Wells Fargo, Comcast, and Time Warner Cable appeared on each of two recent lists of companies with the worst customer service.
7/22/2014 1:55:52 PM
A knockout fitness regimen can strengthen your body. It can also be a pretty good template for how you handle your public relations work.
7/22/2014 1:53:51 PM
Why do organizations request proposals and then never call back the agencies that submit them?
7/22/2014 1:51:10 PM
Is the word "utilize" on your résumé? How about a list of your college classes? If so, they have to go.
7/22/2014 1:49:46 PM
Take a look at your most recent press release. Chances are there's some unnecessary hype and pointless detail in there. Cut it out before a reporter sends your future press releases to the trash.
7/22/2014 1:46:35 PM
The show that was famously 'about nothing' and featured 'no learning' actually had a lot of good advice about personal and professional relationships.
7/22/2014 1:45:05 PM
Is there some special alchemy involved in creating a great social media profile? What are the tricks to doing social media right? Our readers wanted to know the answers to those questions and more this week.
7/21/2014 1:53:47 PM
Putting the right person in the position of working directly with a PR agency can save everyone a lot of frustration.
7/18/2014 1:52:58 PM
Get immediately useful strategies and overhaul your organization’s communications all at one conference.
7/18/2014 1:51:52 PM
A majority of PR agencies operate on the up-and-up, but there are a few bad actors out there. Watch out for these red flags.
7/18/2014 1:47:14 PM
The tech giant has announced plans to lay off 18,000 employees. One memo announcing those layoffs was full of business-speak.
7/18/2014 1:46:52 PM
Target’s recent decision to ban guns along with other brands, such as Starbucks, Chili’s and Sonic, brings with it impassioned reactions from both sides of the issue.
7/16/2014 1:49:35 PM
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM