Results for Articles:
A report from the Campaign for Tobacco-Free Kids and other organizations claims that Marlboro’s ads are geared toward teens. Marlboro says that’s just not so.
3/12/2014 6:00:46 PM
Banner ads and social media ads are the most ignored. If you want your ad to be more likely to be noticed, appeal to the well-off and make it funny.
3/12/2014 1:58:28 PM
The photo-editing tool is sometimes derided for its use in airbrushing models to unattainable standards. The company that makes it said it’s far more than that.
3/12/2014 1:54:36 PM
Employment looms, and it’s waiting right under there. (HA! I just made you say "underwear." Absolute classic...classic joke.) That, and more, in this week’s roundup.
3/12/2014 1:53:13 PM
A coffee shop in Brooklyn is giving people free napkins (up to 10). It’s being called the ‘worst coupon ever.’
3/12/2014 1:47:17 PM
Minneapolis agency Solve is asking hopefuls to send in their applications by mail, and it’s practicing what it preaches, posting handwritten ads on campuses.
3/12/2014 1:46:58 PM
A press release from the site MarijuanaDoctors.com claimed a low-budget ad would run in New Jersey. Comcast later confirmed it. None of it was true.
3/12/2014 1:45:11 PM
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
3/11/2014 1:54:45 PM
Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
3/11/2014 1:49:56 PM
A disastrous presentation is something that, most of the time, can easily be avoided. A story this week on the topic, however, couldn't be. See what other must-reads couldn't be evaded.
3/10/2014 1:48:24 PM
Swedish organization A Non Smoking Generation is reaching out to the online building game’s huge audience with its ‘Fear Clinic.’
3/7/2014 2:53:03 PM
Nostalgia is fun, but it's also a great way to engage an audience visually and show the strides your brand has made. Here are some examples of how to do it.
3/7/2014 2:49:13 PM
3/7/2014 2:47:53 PM
The ads feature the tagline ‘You’re on,’ which, when accompanied with the word ‘Coke,’ has a very different meaning than the one the drink maker claims was intended.
3/7/2014 2:45:38 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM