Results for Articles:
Enticing donors to contribute to your academic mission or other laudable cause requires a deft touch, starting with selecting its name. Make it banner-worthy.
12/20/2014 5:00:38 AM
If you don't think Katy Perry, Beyoncé, Taylor Swift and One Direction have some marketing wisdom to impart, you haven't been paying close enough attention.
12/19/2014 5:00:26 PM
Some brands appear to already be benefiting from normalized relations with the Caribbean country. Consumers are warning others to keep their distance.
12/19/2014 2:51:41 PM
This week's openings give candidates the opportunity to work in a variety of environments, including Macy's, Roku, Marriott, Fox Sports and more.
12/19/2014 2:45:42 PM
Though it wasn't intended as one, enough people raised a fuss about a perceived double entendre that a public service ad had to be removed from air.
12/18/2014 2:46:18 PM
Extolling its virtues in a vacuum probably won't yield much. Analyze how it could be tailored to your organization and get support from trusted co-workers. Then pitch the big bosses.
12/18/2014 2:45:10 PM
More and more brands managers are incorporating feminist messages into their branding and gearing ads to women. Is this a smart marketing move?
12/17/2014 2:48:40 PM
Everybody wants a press release. Everybody's got a great idea how you should spend your time. Here's how to stay sane.
12/17/2014 2:46:35 PM
PR Daily readers were interested about what works and what doesn't in messaging this week: in press releases, in regards to color, on Facebook, and more.
12/15/2014 2:51:00 PM
If your business is just getting off the ground, heed these warnings when it comes to content marketing. First and foremost: Don't just focus on your product.
12/15/2014 2:45:10 PM
Don't tell this author that mobile will take over in 2015, video is a big trend right now or Ello will be the next big thing. He doesn't agree.
12/12/2014 2:54:08 PM
A sign posted in a bank branch wishes customers "season's greetings," but also has some unwanted legal language.
12/12/2014 2:53:57 PM
The transportation company is celebrating the holidays with a send-up response to a fictional conspiracy theorist.
12/12/2014 2:48:23 PM
This week, PR, marketing, and social media pros can apply for a job at Google, which was awarded Glassdoor's best place to work.
12/12/2014 2:46:51 PM
One keys on amplifying the brand identity and building affinity; the other focuses more on the customer's journey—but which is which? It's all about the desired outcome.
12/11/2014 2:53:16 PM