Results for Articles:
Have you ever wondered why how-to or numbered-list headlines get so many clicks? Here’s your answer.
5/14/2014 1:51:38 PM
Shareaholic examined bounce rates and other metrics derived from referrals to more than 200,000 websites from eight online networks. Quantity does not equal quality, it found.
5/13/2014 1:52:01 PM
There are exceptions to every rule, even the most ironclad, endlessly repeated public relations precepts.
5/9/2014 1:45:11 PM
Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
5/7/2014 1:51:59 PM
Be truthful and considerate, warm up your 'audience,' personalize your greeting, and skip the swag in favor of chocolate. And that's just the half of it.
4/29/2014 1:49:11 PM
Facebook’s latest motion toward positioning itself as a leading source of news and information puts a premium on generating social interaction for clients and their brands.
4/28/2014 1:49:59 PM
Even among the people who love writing the most, sometimes the process can be a whole lot like pulling teeth. Here are some ways to ease the pain.
4/28/2014 1:45:03 PM
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
4/21/2014 1:47:48 PM
There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.
4/7/2014 1:46:06 PM
If you’re still on the fence about whether content marketing is right for you, here’s a quick rundown of the benefits.
3/5/2014 2:49:52 PM
The move comes on the heels of a lawsuit against the celebrity chef alleging racism and harassment. In a deposition, she conceded having used the N-word.
6/24/2013 1:49:40 PM
You didn’t come of age in the 1980’s—it was the 1980s. No apostrophe. That rule, and nine more.
10/25/2012 1:46:40 PM
The shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry.
10/23/2012 1:48:59 PM
The author has seen multiple post go viral on Pinterest, earning tens of thousands of pin. She explains how you can do it, too.
10/23/2012 1:47:49 PM
The owner of a PR shop highlights a variety of words—some of which were invented or popularized by PR pros—that we all should avoid.
9/28/2012 1:53:44 PM