Results for Articles:
It can be hard to remember all the things involved with a brand's online outreach, but following this guide will streamline your efforts.
4/17/2015 1:59:59 PM
A recent report by Leadtail and Brightidea revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
4/17/2015 1:51:38 PM
The European Union formally charged the company Wednesday morning with abusing its search-engine dominance. In a blog post, a Google exec challenged that accusation with data.
4/16/2015 1:51:13 PM
New PR and marketing pros can prepare themselves for a job opportunity with the following ideas.
4/15/2015 1:51:50 PM
Marketing is about more than simply having creative ideas. Measurement and tech savvy are simply part of the job now.
4/14/2015 1:51:36 PM
Though the fictional account executives at Sterling Cooper focus on advertising campaigns, PR pros can glean knowledge from their successes and failures.
4/13/2015 1:48:41 PM
Why did the Ice Bucket Challenge and #thedress explode in the public consciousness? One author explains the phenomenon with the concept of the 'information cascade.'
4/10/2015 1:51:08 PM
PR and marketing pros, beware: An upcoming change to Google’s algorithm will affect brand search results.
4/9/2015 1:51:07 PM
The company’s executive complained he was bored at work, but what he thought were private communications ended up bringing heavy public criticism.
4/8/2015 1:46:56 PM
This infographic from LondonSpeakerBureau.com offers nine steps to a memorable speech, from preparation to delivery.
4/7/2015 1:51:20 PM
All seven days of the week have at least one dedicated hashtag for a topic of interest. Use those hashtags to your brand's advantage.
4/6/2015 1:47:01 PM
Opting to shut out your competitors can be detrimental. Instead, join a community of PR practitioners, and everyone, including you, will benefit.
4/2/2015 1:51:33 PM
A huge part of the job of PR is turning data into narratives, and vice versa. Here's how to pull it off elegantly.
4/1/2015 1:51:41 PM
According to this PR pro, telling people that PR is something that can be knocked out in no time is misleading.
3/31/2015 1:51:37 PM
PR deserves a spot at the table alongside advertising and marketing, but it'll take some work to get there.
3/27/2015 1:51:22 PM