Results for Articles:
Here are a few ways to inspire readers to tell their social media friends about what you're writing for your brand or clients.
1/30/2015 2:59:08 PM
The social media platform recently unveiled its "conversion lift measurement," which will show brand managers who advertise on Facebook how many clicks lead to actual purchases.
1/30/2015 2:47:55 PM
Journalists have to think more and more about video and shareability when they write stories. Here's how you can help them with those things.
1/29/2015 2:51:28 PM
An organization's social media efforts should be the result of combined efforts across departments.
1/28/2015 2:51:55 PM
According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.
1/27/2015 2:51:06 PM
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
1/26/2015 2:48:05 PM
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.
1/23/2015 2:51:54 PM
Sometimes, the direct approach isn't the most effective way to tackle a challenge.
1/22/2015 2:52:54 PM
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
1/21/2015 2:51:12 PM
A reporter's wealth of industry knowledge may seem like a natural fit for coaching clients, but there's an obvious conflict of interest, as one TV news anchor found out.
1/19/2015 2:49:52 PM
Is native advertising fake? Is it product placement? Is it inherently disingenuous? This author says absolutely not.
1/16/2015 2:51:57 PM
The practice of media relations isn't just about landing stories. The best PR pros work to maintain and foster relationships with editors and reporters. Here are some ways to do that.
1/15/2015 2:51:27 PM
Brand messages should be consistent through website copy, advertising, press releases and elsewhere. Are yours?
1/14/2015 2:51:40 PM
Readers don't want to see big blocks of words in the content they read. They want things to be broken down in a way that can be scanned.
1/13/2015 2:51:49 PM
If you're not compiling data on what you're doing for your clients or the organization you work for, you're doing yourself a disservice.
1/12/2015 2:48:38 PM