Results for Articles:
Rising smartphone use means pros have to cater to a variety of devices. Make your branding efforts easier with these ideas.
9/30/2014 1:57:08 PM
Are you inquisitive, adaptable and a big-picture thinker? If so, you may have what it takes to lead a PR team.
9/30/2014 1:45:32 PM
Not all metrics are equal. The three on this list aren't worth your time.
9/26/2014 1:54:56 PM
Beyoncé famously put out an album with no promotion or publicity leading up to it. Some of her other clever PR moves can be instructive.
9/26/2014 1:47:59 PM
Drink makers including Coke, Pepsi and Dr Pepper vowed to cut Americans’ calorie consumption from sugary drinks by 20 percent by 2025.
9/25/2014 1:48:50 PM
Many companies need PR, marketing, and social media help; these tips and resources will help you find opportunities and stand out from the crowd.
9/24/2014 1:49:47 PM
Take a look at these common-sense considerations for good PR measurement and PR campaign planning. How many of these tactics do you routinely employ?
9/23/2014 1:45:25 PM
Keeping track of key reporters and bloggers' latest posts doesn't have to be an all-day endeavor, if you use some clever automation.
9/22/2014 1:46:05 PM
Did your job make the list? If so, you may want to cover yourself in shark repellent.
9/18/2014 1:53:00 PM
How to begin a piece of writing can be a real puzzle. Sometimes, it helps to look to the classics to see how the masters did it.
9/18/2014 1:46:25 PM
William Beutler, founder of Beutler Ink, wrote the guide, and it’s being released in conjunction with the Council of Public Relations Firms and the Institute for Public Relations.
9/17/2014 1:49:55 PM
You shouldn't take every interview that comes your way. Tell the reporter "no" if you're in any of these situations.
9/16/2014 1:51:33 PM
Don't mourn the end of the practice of forcing users to 'like' a page to enter a contest or earn a coupon just yet.
9/15/2014 1:51:30 PM
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
9/15/2014 1:48:10 PM
Swedish brand Åhléns served up marketing success with its "catch me if you can" approach on Instagram.
9/12/2014 1:46:07 PM