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William Beutler, founder of Beutler Ink, wrote the guide, and it’s being released in conjunction with the Council of Public Relations Firms and the Institute for Public Relations.
9/16/2014 1:58:55 PM
You shouldn't take every interview that comes your way. Tell the reporter "no" if you're in any of these situations.
9/16/2014 1:51:33 PM
Don't mourn the end of the practice of forcing users to 'like' a page to enter a contest or earn a coupon just yet.
9/15/2014 1:51:30 PM
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
9/15/2014 1:48:10 PM
Swedish brand Åhléns served up marketing success with its "catch me if you can" approach on Instagram.
9/12/2014 1:46:07 PM
CEO.com and analytics firm Domo found that more than two-thirds of Fortune 500 chief executives have no social media presence at all.
9/10/2014 1:49:11 PM
If executives in your organization insist on pumping out press releases to fill a quota, they're doing more harm than good.
9/9/2014 1:51:58 PM
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
9/8/2014 1:49:48 PM
If you're looking for an example of content marketing done well, look no further than The New York Times article on women's prisons sponsored by Netflix.
9/5/2014 1:49:49 PM
Setting up an account or set of accounts isn't the end of the process. After that, you've got to connect people with some great content.
9/4/2014 1:49:05 PM
Clients will appreciate it when you keep it short, avoid cluttering up their inboxes, and keep away from the "reply all" button.
9/4/2014 1:46:00 PM
The online tool will keep marketers abreast of changes to the social media platform and help them develop campaigns.
8/29/2014 1:53:30 PM
For PR professionals and their clients, no news is decidedly not good news.
8/29/2014 1:45:02 PM
The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success.
8/27/2014 1:52:09 PM
Wearable technology is garnering a lot of buzz right now, but what does it really do? Here's a primer.
8/27/2014 1:46:50 PM