Results for Articles:
Having trouble getting the press' attention? Be a first responder. Help reporters when there's nothing in it for you. And rewrite that Twitter profile—even if you are a yoga-loving birdwatcher.
12/6/2013 2:58:31 PM
From the beginning to the end of the pitching process, videos and infographics can give your work some extra juice.
12/6/2013 2:47:39 PM
This seemingly brilliant shortcut might be damaging your online reputation and costing you customers. Here's why.
12/6/2013 2:45:00 PM
The airline got a lot of attention for its clever 'Look Up' billboard depicting a boy pointing up at a plane flying over. Domino’s did the same thing for a pizza delivery guy.
12/5/2013 2:49:04 PM
If you’re not careful, the holidays can be a depressing time, personally and professionally. These steps will help you avoid the year-end doldrums.
12/3/2013 2:52:55 PM
You can’t control what link someone uses to share your content on Twitter, but there are a few things you can do to make sure you know how effective your tweets are.
12/3/2013 2:48:59 PM
People don’t want to get spammed with constant links or irrelevant hashtags. But at the same time, you’re on Twitter to promote your business. Find that happy medium.
12/2/2013 2:49:12 PM
Social media is buzzing over an image suggesting that the master chocolatier’s Christmas creatures uncannily resemble its Easter treats. ( UPDATE )
12/2/2013 2:45:48 PM
Understanding the technology you're using, beyond just clicking and scrolling, will give you a terrific advantage—and make you more than just a stagecoach on steel rails.
11/29/2013 2:51:43 PM
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM
The soap brand’s viral video about women self-perception had 4.24 million shares. Geico, Evian, and Kmart were next in the rankings.
11/26/2013 2:48:53 PM
Strategic thinking could mean the difference between a lowly job and a promotion, or a mediocre business and a thriving one. Here are the habits you need to become more strategic.
11/25/2013 2:46:05 PM
LinkedIn is the top platform for business-to-business marketers, but the best ones use as many platforms as they can to get their message across.
11/22/2013 2:49:59 PM
From the obvious things like smartphones to some less-intuitive avenues (print, anyone?), these are the trends communications pros should keep on their radar as we cruise into 2014.
11/21/2013 2:48:30 PM
These (mostly) free Web-based mechanisms enable brand managers to find people with a particular type of expertise in specific parts of the world.
11/20/2013 2:48:59 PM