Results for Articles:
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/15/2014 4:00:38 PM
The airline posted a photo of a woman with a toy airplane coming out of her privates in response to a customer question. It has deleted the tweet and said it’s investigating what happened.
4/15/2014 1:59:56 PM
More and more, public relations professionals are serving in roles similar to those of journalists, with more content reaching the public directly. Transparency is increasingly important.
4/15/2014 1:53:44 PM
Twitter is changing its profile pages to include larger header images and other new features. Many are comparing it to the look of Facebook. Here’s a breakdown.
4/15/2014 1:51:03 PM
As summer internship season edges nearer, Mickey Nall, Ogilvy Atlanta’s managing director, offers some invaluable advice on résumés, interviews, and attitude.
4/15/2014 1:45:27 PM
Try these methods of content delivery on for size, because you can never have too many choices.
4/14/2014 1:47:28 PM
There’s a fine line between ‘relationship building’ and toadying. When your interactions verge into just telling clients what they want to hear, it’s time to reconsider.
4/11/2014 1:52:25 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM
Recent studies show that engagement on Google+ brand posts is high, despite the social network’s reputation as a ‘ghost town.’
4/11/2014 1:45:30 PM
While each audience is different, you can use this infographic as a general guide.
4/10/2014 1:45:37 PM
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
4/8/2014 1:49:00 PM
Not all infographics are created equal. Here’s how to make yours stand out from the pack.
4/7/2014 1:49:15 PM
The fast-food chain served up a marketing success by giving out cellphones to online influencers and sending them on social media challenges. One lucky phone holder recounts his tale.
4/7/2014 1:47:49 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.
4/4/2014 1:52:48 PM