Results for Articles:
PR and marketing pros can learn how to sell an idea—along with their brands—from musical maven Cookie Lyon.
2/27/2015 5:00:51 PM
Communications pros, take these insights from Pawnee to heart to succeed both in and out of the office.
2/27/2015 2:59:06 PM
TV and movies have conditioned people to think being a PR professional is something different from what it really is.
2/27/2015 2:52:13 PM
Are you seeing your blog posts showing up elsewhere on the Web, without your permission? Try these tactics.
2/27/2015 2:51:38 PM
Sometimes, colleagues in other departments overstep. Here's how to politely tell them to back off.
2/26/2015 2:52:18 PM
If these PR veterans knew what they know now in their youth, they maybe would have avoided these mistakes.
2/26/2015 2:51:26 PM
There are a few common elements that separate merely good campaigns from the very best.
2/25/2015 2:52:23 PM
Brand and community managers can use this guide to embrace content trends without breaking the bank.
2/25/2015 2:51:08 PM
PR professionals are great at making their clients' brands stand out, but what are you doing to enhance your own?
2/24/2015 2:52:00 PM
This infographic from Ervin & Smith offers some helpful tips for making your news more visible on the wires.
2/24/2015 2:51:34 PM
Yes, they have some unscrupulous tactics, but Frank Underwood and company also have some good advice to give about reputation management.
2/23/2015 2:49:14 PM
Reporters are highly active on the microblogging platform, and savvy communicators can take advantage of the opportunities it brings. Here’s how to do it.
2/23/2015 2:48:13 PM
Think about your content like a movie studio releases films, with a mix of sure bets and a few riskier propositions.
2/20/2015 2:52:30 PM
The author of the mega-popular book series said she wanted her title character to be neither all bad nor all good. PR can be a lot like that, too.
2/20/2015 2:51:18 PM
As the 10th anniversary of the Thompson's death approaches, this writer reflects on some advice he got directly from the father of gonzo journalism.
2/19/2015 2:52:58 PM