Results for Articles:
The 'most magical place on Earth' didn't get that way without some serious effort to make the customer experience seamless.
1/26/2015 5:00:00 PM
According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.
1/26/2015 2:59:06 PM
You don't have to spend millions of dollars on advertising to win some publicity in the buildup to the big game.
1/26/2015 2:49:11 PM
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
1/26/2015 2:48:05 PM
According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.
1/23/2015 2:52:02 PM
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.
1/23/2015 2:51:54 PM
Feeling tapped out? Try these techniques to get your creative juices flowing again.
1/22/2015 2:53:42 PM
Sometimes, the direct approach isn't the most effective way to tackle a challenge.
1/22/2015 2:52:54 PM
Not sure how to explain social media to a boss or client who isn't in the loop? Here's a guide to the basics.
1/21/2015 2:52:16 PM
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
1/21/2015 2:51:12 PM
What all communicators can learn from the greatest speech in American history.
1/20/2015 2:47:10 PM
The pop culture phenomenon offers quite a bit of knowledge about sisterhood, surprises and, yes, letting go.
1/19/2015 2:51:44 PM
A reporter's wealth of industry knowledge may seem like a natural fit for coaching clients, but there's an obvious conflict of interest, as one TV news anchor found out.
1/19/2015 2:49:52 PM
Follower and 'like' counts are certainly the most visible social media metrics, but they aren't the best ones for brand managers to use.
1/16/2015 2:52:52 PM
Is native advertising fake? Is it product placement? Is it inherently disingenuous? This author says absolutely not.
1/16/2015 2:51:57 PM