Results for Articles:
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
9/18/2014 4:00:43 PM
Coming up with a good PR pitch can be hard, but these tips can help create a shiny new campaign.
9/18/2014 1:59:10 PM
If a client isn't responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.
9/18/2014 1:52:06 PM
PR pros know to make pitches relevant so it doesn't end up in the trash, but many ignore this principle. Learn how to implement it again.
9/18/2014 1:51:47 PM
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here's what she found.
9/17/2014 1:52:06 PM
As the old saying goes, you get what you pay for.
9/17/2014 1:51:45 PM
Is the clothier continually applying a tin ear to its marketing decisions? Or is its appalling tastelessness deliberate--just to make a buck--and deserving of a coverage blockout?
9/17/2014 1:47:04 PM
A little creativity and a risque approach to what could be a boring message have paid off in a San Francisco campaign.
9/16/2014 1:49:46 PM
These five visual marketing tools (plus a bonus tool) can help even the worst artists mask their lack of design talent.
9/15/2014 1:53:53 PM
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
9/15/2014 1:48:10 PM
The ending of a press release, like any good story, is the most powerful part. Are you closing strong?
9/12/2014 1:49:24 PM
PR pros looking to tell their clients' stories can look to classic tales full of conflict, drama, and excitement as a template.
9/11/2014 1:52:10 PM
PR professionals can learn a lot from DiGiorno's addition to the #WhyIStayed hashtag Monday night, which brand managers clearly didn't know was linked to abuse.
9/11/2014 1:49:40 PM
Words that are spelled differently but sound the same can be the cause of some serious confusion. Here's some help to get it all straight.
9/10/2014 1:52:34 PM
Inkhouse PR is attempting to do away with, or at least severely cut back, on 'the nasty nibbler' that is email outside business hours.
9/10/2014 1:51:56 PM