Results for Articles:
Is generating controversy for the sake of clicks and 'likes' worth the backlash? One chief marketing officer says it absolutely does not.
10/30/2014 1:59:32 PM
There are some things all communication pros can relate to. Here's a list to let you know you're not alone.
10/30/2014 1:52:09 PM
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it's not for everyone. Just ask Mr. Splashy Pants.
10/30/2014 1:51:22 PM
Horror movies dole out surprises, build suspense, and keep audiences thinking after the credits roll. Good marketing does, too.
10/29/2014 1:52:28 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
There's a science to crafting headlines that attract readers and earn high search engine rankings.
10/28/2014 1:52:12 PM
People over the age of 50 buy more things than you'd think, and not just health-care-related products. Are you ignoring them in your marketing messages?
10/28/2014 1:51:55 PM
The World Series is in full swing. What can PR agencies learn from the Giants and the Royals as they battle it out? Quite a bit.
10/27/2014 1:49:12 PM
The newspapers that are doing well are getting there with reinvigorated newsrooms and meaningful messages. Content marketers can learn from that.
10/27/2014 1:48:46 PM
The words you use matter. If you’re repeating negative terms back to reporters or using words no one outside your industry understands, it’s time to revise your lexicon.
10/24/2014 1:52:55 PM
An agency in California is offering employees $1,500 to travel, as long as they blog about their experiences. Is there a downside?
10/24/2014 1:51:44 PM
News stories often fit particular molds. Here are a few of the templates to look for.
10/23/2014 1:52:03 PM
In many cases, the first thing people are going to want to know when your organization has an announcement is why it matters.
10/23/2014 1:51:10 PM
How can you tell if a campaign has peaked and it's time to try something new? Here are a few signs.
10/22/2014 1:52:05 PM
Here's how to cut through the preamble and quickly get to what reporters really want to hear.
10/22/2014 1:51:50 PM