This week, Lee Odden, CEO of marketing firm TopRank, delivered a presentation at the PRSA International Conference that was about search engine optimization for PR. Here are 10 tips for PR pros from that presentation.
Tech PR pro Mark McClennan from Schwartz Communications transformed the 25 most overused buzzwords from press releases into “Buzzword Bingo” cards. Share it with all the PR people you know and have fun! — Jody Koehler, PR Daily Europe contributor
As you probably heard, Craigslist on Friday night blocked its adult services section — “the Walmart of sex trafficking” — without an explanation (only in the U.S., however). The folks at Craigslist stayed mum over the weekend, but have promised to release a statement. In the meantime, check out this CNN report from the summer, in which a reporter ambushes Craig (the Craig) outside a tech conference. Wow. Just, wow. Craig ends the interview awkwardly by walking away. Take a look. (Interview occurs around the 2:45 mark; the extremely awkward part occurs at about 3:30.) Related MSNBC Is Craigslist’s decision to block the adult services section a blow to free speech?
We all know that content is king. When you come across great content, do you share it? I do through my contributions to PR Daily, Twitter, and my blog, and I bet you do, too. Maria Pegolino, director of marketing at Marketo, shares four reasons why content is one of the most important factors in building relationships. — Matthew Royse
The social Web is an opportunity to grow business, and there are some emerging rules to follow. Liz Strauss works with businesses every day to expand and amplify their presence online. She offered some suggestions to help. — Claire Celsi
The Influencer Project found an innovative way to get 60 of the busiest social media experts on the planet to participate in its project. It asked each person for a 60-second interview and compiled the project in a compelling way. This post, written by the team that created the Influencer Project, outlines the five ways to gain influence in the social space without falling on your face. One surprising bit of perhaps counterintuitive advice: Don't ask for an endorsement. Four more excellent piece of advice are given in this post. — Claire Celsi
In this 64-minute video, CEO Mark Ragan and a panel of communication experts recreate that dreaded C-suite meeting and answer all of the “Why should we do any of this social media stuff?”
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