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Study: Social networks have little effect on brand perception

Read the full story at MediaPost.

So your brand isn’t on a social network. No need to sweat it, a recent study has shown. WorkPlace Media conducted a poll of office workers and found that social networks have little effect on the way people perceive brands. According to the study, “96 percent of respondents said their opinion of a product brand did not change if that brand had no presence on a social networking site, and only 11 percent of social networking users reported following any major brand through a social networking site, and just 12 percent of respondents said their opinion of a brand changes if that brand maintains a social networking presence.”
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