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Innovation is everyone’s business: 8 ways to build a creative culture

Read it at Management Excellence.

The pressure to be creative and compete is a way of life for most of us in PR, marketing, branding, and social media. But the day-to-day operations of business often overshadow opportunities to be innovative. That’s what Art Petty, a corporate business consultant, writes on his Management Excellence website: “Innovation is solving vexing problems in unique and reproducible ways.” Once teams embrace this definition, Petty says it helps create awareness that everyone’s responsible for recognizing upstream or downstream problems and pulling together to find solutions. Petty shared eight tips to jump-start innovation. — Susan Young
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