Top Stories — 9.7.2010
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Politico:
It’s often said that voters don’t pay attention to politics until after Labor Day. Well, here we are. So far the news is grim for Democrats. Making headlines this morning is a new poll that says likely voters in November favor a Republican-controlled Congress 49 percent to 40 percent in support of Democrats. Not surprisingly, the economy is top of mind. Enter President Obama, who has proposed $50 billion in infrastructure spending — a “ dramatic gesture” to business, says The Wall Street Journal. The Atlantic referred to it as a “ second stimulus.” If the president’s speech in Milwaukee on Monday is any indication, he’s fired up for the November struggle. Addressing his critics, Obama (breaking from his script) said, “ They talk about me like a dog.” Can heated rhetoric from a man praised as a gifted communicator help the Democrats this fall? Or is the party in for a “ tsunami” of defeat this fall?
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Schwartz Communications Blog:
Tech PR pro Mark McClennan from Schwartz Communications transformed the 25 most overused buzzwords from press releases into “Buzzword Bingo” cards. Share it with all the PR people you know and have fun! — Jody Koehler, PR Daily Europe contributor
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CNN:
As you probably heard, Craigslist on Friday night blocked its adult services section — “the Walmart of sex trafficking” — without an explanation (only in the U.S., however). The folks at Craigslist stayed mum over the weekend, but have promised to release a statement. In the meantime, check out this CNN report from the summer, in which a reporter ambushes Craig ( the Craig) outside a tech conference. Wow. Just, wow. Craig ends the interview awkwardly by walking away. Take a look. (Interview occurs around the 2:45 mark; the extremely awkward part occurs at about 3:30.) Related MSNBC Is Craigslist’s decision to block the adult services section a blow to free speech?
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Social Media Examiner:
The Influencer Project found an innovative way to get 60 of the busiest social media experts on the planet to participate in its project. It asked each person for a 60-second interview and compiled the project in a compelling way. This post, written by the team that created the Influencer Project, outlines the five ways to gain influence in the social space without falling on your face. One surprising bit of perhaps counterintuitive advice: Don't ask for an endorsement. Four more excellent piece of advice are given in this post. — Claire Celsi
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News from the World of Public Relations:
Tired of defending the public relations industry to people who claim you’re just sloganeering or shilling for big bad corporations? The people at PR firm Praecere would like to prove otherwise. Praecare is the agency-of-record for the International League of Conservation Photographers, which parachutes photographers into endangered sites to show what's lost if development projects go too far. “The other side of the coin is that PR can be used to protect the environment, help defend the rights of indigenous cultures, and brand and grow an organization in the process,” Praecaere writes. “This is the side of PR often not covered or even discussed.” With any luck, the agency will “show everyone that PR is not an ugly term only used for shilling corporate goodies.”
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Boomerang PR:
With the Internet and social media changing the ways PR agencies operate, how does a brand choose the right PR firm to work with? Katy Cowan, of Boomerang PR, highlights eight areas that you should examine before signing on the dotted line. If you are a brand or work at a PR agency, this post will get you thinking. — Matthew Royse
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Watch This:
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Successful Blog:
The social Web is an opportunity to grow business, and there are some emerging rules to follow. Liz Strauss works with businesses every day to expand and amplify their presence online. She offered some suggestions to help. — Claire Celsi
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Drew's Marketing Minute:
Among the hardest things to learn in social media are whom to follow and how to search for terms. Searching for subjects and keywords is not easy, especially on Facebook. This new site, aptly named Kurrently, is very helpful if you are looking for a free way to track trending subjects in real time. It even features an RSS feed. I've just added it to my favorites. — Claire Celsi
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MarketingProfs:
We all know that content is king. When you come across great content, do you share it? I do through my contributions to PR Daily, Twitter, and my blog, and I bet you do, too. Maria Pegolino, director of marketing at Marketo, shares four reasons why content is one of the most important factors in building relationships. — Matthew Royse
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PR Daily:
Influence is a crucial factor in the world of media, PR, and communications. Blasting press releases to a massive database is becoming less important than identifying key people in your marketplace — the people influencing consumers and journalists. How are you supposed to find these influencers and appeal to them when they are constantly changing? After all, a key influencer this week was unheard of mere weeks before. You can find out at an upcoming PR Daily webinar. Read more about it.
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The Economist:
Maybe you follow Rosen’s blog Press Think or have read his latest book, What Are Journalists For? Recently, he shared his views with The Economist. Rosen talks about technology, neutrality, politics, and more with the magazine. This is a must-read for PR professionals. — Allan Schoenberg
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Copyblogger:
The debate about the proper length of blog headlines is one of the longest running disputes in the blogosphere, and there are many opinions. Copyblogger contributor Sean D'Souza claims to have solved the problem. If you run out of breath while reading the headline out loud, it is too long to be a blog title. Whew. That's was a mouthful. — Claire Celsi
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Ragan Career Center:
Lancaster Pollard, an investment banking and mortgage firm specializing in healthcare, is hiring a communications editor and media relationship manager for its Columbus, Ohio, headquarters. While primarily self-directed, this individual will frequently work as a team with both the marketing group and the financial professionals. Read more about this job.
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PR-Squared:
Considering that “flacks” and “spin doctors” are usually both negative monikers for public relations professionals, this post detects a nuanced difference, and also states the one truth of practicing in public relations: Any PR professional, no matter how great, can only be as good as his or her client. A bad client doing bad things is going to need more than a spin doctor.—Claire Celsi
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