Step aside, gentlemen. When it comes to social media, it's a woman's world. According to data taken from Google's U.S. Ad Planner, a site that tracks popular Web sites' traffic, 84 percent (16 out of 19) of social media Web sites are frequented more by women than by men. The Web site Pingdom, which collected the data from Ad Planner, found that 59 percent of Twitter users and 57 percent of Facebook users are female. About 52 percent of LinkedIn users are female. The most female-dominated site is Bebo, which is 66 percent female, followed by MySpace and Classmates.com, each 64 percent female. Bookmarking sites like Slashdot, Digg and Reddit are more popular among men. “If we hadn’t included the three [bookmarking] sites, all of the sites would have had more females than males,” according to Pingdom.
Which brands are best using Facebook? The Big Money, a Web site from Slate.com, has the top 50 brands on Facebook, based on various metrics, including fan numbers, page growth, frequency of updates, creativity as determined by a panel of judges, and fan engagement. The top three brands on the list are Coca-Cola, Starbucks and Disney. Related PR Daily If your company has a Facebook fan page — or is considering one — then you need to know about the 10 essential tools for optimizing it. In this month’s PR Daily webinar, noted author and PR instructor Pete Codella will teach you about these tools — and so much more. Learn more about this event.
Need a laugh? Courtesy of FishBowlLA, it’s a music video for “The Copy Editor’s Lament,” a song that — you guessed it — is all about the plight of the copy editor.
Fraser Seitel, a veteran PR pro and occassional Ragan.com contributor, explained on FoxNews.com the five critical PR moves Tiger Woods must make in light of his mysterious one-car accident. “So, [Tiger], as much as you value your privacy and as distasteful as the reality of this awfulness is, you really have no choice” but to go public with your story,” Seitel wrote. Related Ragan.com Why Tiger needs to be more forthcoming about the accident. Related Adweek Woods’ reputation should remain relatively unscathed, according to sports marketing experts.
Kelly Cutrone, founder of fashion PR firm People’s Revolution, will have her own reality show on the Bravo cable network, starting Feb. 1. The show is called “Kell on Earth” and it will explore the cutthroat world of fashion and fashion PR. “A notable New Yorker and a force to be reckoned with, Cutrone lives a fast-paced, whirlwind life juggling her business in a tough economic climate, organizing major fashion shows across the world, and managing the everyday hectic pace of People's Revolution,” according to the Bravo blog, The Dish. Along with her role as fashion PR pro, Cutrone is also a regular on the MTV show, “The City.” Related Mediaite Kelly Cutrone dropped the F-bomb on live TV Monday morning.
Raytheon Missile Systems in Tucson, Ariz., is hiring an executive speechwriter and organizational communications supervisor. The qualified candidate will prepare speeches, briefs, talking points, webcast scripts and other communications for executive leadership. Read more about this job.
If you thought media was a male-dominated — or at least male-owned — world, you’d better think again, especially when it comes to digital media. Here are 12 women dominating the digital media space. Related The Daily Beast The 25 smartest people of the decade.
Have you heard the word “cyberdisinhibition”? It refers to the lack of inhibition many people feel online. “Research from Euro RSCG Worldwide shows that nearly 43 percent of US Internet users feel less inhibited online, with the effect most prominent among females and users ages 25 to 54,” according to eMarketer. This research suggests people are “more likely to ‘lash out’ on the Web when they had something to say about a company or brand. One-fifth of Internet users, including almost one-quarter of men, had done so.”
It’s called iFollo, and it’s a new Web site that lets readers post their stories, photos and videos about encounters with celebrities. That’s good news and bad news for PR pros — and great news for celebrity gossip rags. For instance, a recent headline said, “Charles Barkley made my mom laugh.” Sounds nice. Meanwhile, another post on the site is titled, “My nude shower with Cal Ripken, Jr.” Yikes! (Actually, the story isn’t nearly as scandalous as the headline suggests.)
A trio of writers at The Wall Street Journal believes Twitter is an ideal prediction engine for your company’s sales. “Imagine a company is releasing a new product into the marketplace and has spent a lot of money on advertising to create a ‘buzz,’” Huaxia Rui, Andrew Whinston and Elizabeth Winkler wrote in WSJ. “Our model would allow the company to track the buzz, determine whether the overall opinion is positive or negative and focus on specific areas of the country.” Related Mashable Twitter declared most popular word in English language.
The Wall Street Journalreported Monday on AOL CEO Tim Armstrong’s plans to Google-ize the company’s news. Here’s the gist of the story, according to paidContent.org’s David Kaplan. “Rather than just rely on editors and journalists deciding on what kinds of stories to run, AOL will employ a system that relies on a series of algorithms that will predict of the kinds of stories, videos and photos that will have the greatest appeal to audiences and advertisers,” Kaplan wrote. “The system will be based on the wide range of data gathered by AOL, including the searches made by subscribers on its dwindling dial-up service make.”
Are you considering picking up gift cards for everyone on your Christmas list this year? Maybe not a good idea. A Consumer Reports Survey in October said that 15 percent of consumers actually want gift cards, according to a MediaPost story. A report released Monday by TowerGroup also said that the volume of store gift-card spending is expected to drop 7 percent this year, with a modest increase of 3 percent in general-purpose gift cards.
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