As the state works to contain the worst forest fires in its history, officials are turning to Twitter and other online channels to handle its crisis communications.

Social media platforms can help you extinguish the flames of a PR crisis as quickly and effectively as they can ignite them.

A little preparation can stop a whole lot of perspiration.

As the Blackhawks battle the Bruins for hockey’s Stanley Cup, Cubby Tees grudgingly recalls the ‘Chicago stronger’ shirt and insists no offense was meant for those affected by the bombings in April.

From advice for young professionals to the disappearing act of marketing agencies, these are the top stories that caught PR Daily readers' interests this week.

After a writer at the network suggested draping a flag over a table for a Fourth of July cookout, conservative websites and Facebook commenters went ballistic.

Yet another brand takes a hit as a disgusting image of an employee messing with food behind the scenes hits the Web.

Edward Snowden’s high-profile breach of confidentiality has severely undermined his employer’s credibility, making swift action and clear communication vital for the contractor.

A profane video that a customer shot in a Dunkin’ Donuts store is making the rounds online today. Most of the criticism of the video focuses on the customer, but it may not be attention the brand wants. UPDATE: Dunkin' Donuts is honoring the employee berated in the video.

Infielder Ian Stewart’s complaints about seemingly having no prospects for escaping the minor leagues may have set back his career even further.

Faced with boycotts, the grocer issues a bilingual statement denying reports that it suspended workers for speaking Spanish on the job.

The telecom giant’s non-response to the customer-data scandal has proven surprisingly effective. It seems, though, not to have had any alternative course of action.

From PR must-reads and a guide for finding and using images online to the most overused buzzwords in digital marketing, here are this week's top stories.

Is the Procter & Gamble brand’s response swift enough to minimize the mess from placing a symbol of women’s empowerment in a kitchen?

Citing ‘economic uncertainty,’ the charity scuttled half of its three-day walks for the year—in Boston, Chicago, Cleveland, San Francisco, greater Tampa Bay, Washington D.C., and Arizona.